The client had developed a retirement property and wanted to re-launch their website to make it more evocative and engaging, while promoting the benefits of a ‘lifestyle estate’ that went far beyond mere retirement. The website needed to sell the features and benefits of the estate for potential clients while also providing a functional resource for existing residents. It had to be easy to navigate for users who may not be internet-savvy while also conveying the USPs of the estate to potential buyers in a warm and inviting fashion.
