Lesoba was successful in being awarded the collateral tender by the Small Enterprise Finance Agency (SEFA) for the development of an interactive educational and promotional booklet to increase the accuracy of enquiries from specific markets. This also included a simple process that we developed, educating potential beneficiaries on the process required for them to qualify for funding. We recommended the development of a flipbook so that readers could easily lookup terms using the interactive hyperlinked glossary. This campaign was well received by SEFA, their clients and prospects and significantly increased the quality and number of prospects.
